The World's Definitive Expert On Athletic Footwear
From the beginning The Athlete's Foot®, has been pivotal in the way the world buys athletic footwear. We were the world's first franchisor of athletic footwear and for 36 years have been continuously recognized as the world's leading authority on franchising athletic footwear. Always on the forefront of making the most successful franchise even stronger, The Athlete's Foot® is launching exciting new store systems, designs and state-of-the-art technology that will keep us steps ahead of the competition ensuring the future growth ofthis dynamic Brand.
The Athlete's Foot®, A History of Success
Robert and David Lando opened the first The Athlete's Foot® store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Their business took off so quickly that soon after,
they began franchising The Athlete's Foot® domestically, opening in Oshkosh, Wisconsin in 1972. The Athlete's Foot® was a huge hit and went global
in 1978 in Adelaide, Australia. With expansion to over 40 countries to date, The Athlete's Foot® continues to race ahead of the competition in the
athletic shoe industry.
In 2006, NexCen Brands, Inc., a public Brand acquisition and management company, acquired The Athlete's Foot® and is continuing to drive the growth of the Brand worldwide through its Branding and marketing expertise, supplier relationships, and global retail franchise management and support team. Throughout its history of growth, The Athlete's Foot® has maintained its high
quality Brand image, and continues to innovate in its field as the world leader in athletic footwear franchising.
Financial Information - What is the franchise fee?
Single and Multiple stores
A $39,900 fee accompanies the first store agreement. Once in our system, the fee for additional stores is discounted to motivate growth depending upon your individual growth plan.
Master Franchise
This program allows for multiple store development of a defined territory and the possibility of sub-franchising within the defined territory. The fee schedule is specific to the potential store development within the defined territory.
Area Development Agreement
This program allows for multiple store development within a defined territory over a specific time period. The area development fee is based on the potential store development of the defined territory.
From the beginning The Athlete's Foot®, has been pivotal in the way the world buys athletic footwear. We were the world's first franchisor of athletic footwear and for 36 years have been continuously recognized as the world's leading authority on franchising athletic footwear. Always on the forefront of making the most successful franchise even stronger, The Athlete's Foot® is launching exciting new store systems, designs and state-of-the-art technology that will keep us steps ahead of the competition ensuring the future growth ofthis dynamic Brand.
In 2006, NexCen Brands, Inc., a public Brand acquisition and management company, acquired The Athlete's Foot® and is continuing to drive the growth of the Brand worldwide through its Branding and marketing expertise, supplier relationships, and global retail franchise management and support team. Throughout its history of growth, The Athlete's Foot® has maintained its high
quality Brand image, and continues to innovate in its field as the world leader in athletic footwear franchising.
